Without a good marketing team and strategy, any company is bound to fail. To remain
competitive and profitable in the market, companies should attract and maintain successful …

Abstract Customer Knowledge Management (CKM) has emerged a winning strategic tool
which organizations and specifically banks can utilize to increase customer retention due to …

Purpose—The primary focus of this research was to examine the impact of customer
knowledge and customer trust in Indonesia Deposit Insurance Corporation (IDIC) on the …

This article aims to analyze the effect of Customer Relationship Management on reducing
adverse selection within microfinance institutions in Cameroon. This analysis is made …

This article aims to analyze the effect of Customer Relationship Management on reducing
adverse selection within microfinance institutions in Cameroon. This analysis is made …

The article examines the problem of increasing social responsibility of the financial sector on
the example of systemically important banks that operate in the modern information and …

The objective of the study is to assess the effect of customer relationship management
(CRM) on customer satisfaction with health facilities in Tanzania. The sample size was 327 …

This Bachelor's thesis pursues to find out different means of customer acquisition when
targeting a niche market of young people in a competitive environment. In the theory section …

This research paper investigates the potential emergence and development of
intergenerational brand loyalty within families and their banking partners, exploring a novel …

Without a good marketing team and strategy, any company is bound to fail. To remain
competitive and profitable in the market, companies should attract and maintain successful …