Consumer Behavior and Preferences Shift: The Impact of Boycotting Imported Brands on Local Product Demand
SA Shah, Q Raza, HA Rajar, MT Baig… - Bulletin of Business …, 2024 - bbejournal.com
This study investigates the impact of boycotting imported brands on local product demand,
focusing on how customer sentiments (CS), perceived quality (PQ), social norms (SN), and …
focusing on how customer sentiments (CS), perceived quality (PQ), social norms (SN), and …
Breaking through the clutter and the impact of ambiguous arguments on consumers' purchase decisions
CE Nwankwo-Ojionu, NA Adzharuddin… - … Sciences in Southern …, 2024 - journals.co.za
The study explored the proliferation and codification of discursive resources related to
ambiguous arguments. This has led to a point of clarification. Marketing communication …
ambiguous arguments. This has led to a point of clarification. Marketing communication …
Effects of Spoiler on the Attraction of Forthcoming Web Series and Viewership
S Tariq, S Akhtar, M Bilawal, T Zubair… - Bulletin of Business …, 2024 - bbejournal.com
This study investigates the intricate relationships among spoilers (SP), word of mouth
(WOM), genre (GEN), viewer engagement (VE), producer response (PR), advertising (AD) …
(WOM), genre (GEN), viewer engagement (VE), producer response (PR), advertising (AD) …
Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic
NP Firdaus, S Anggraeni, N Hariyanti - COMMICAST, 2023 - journal2.uad.ac.id
Tourism is a sector that is a mainstay for the City of Yogyakarta. The existence of the COVID-
19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department …
19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department …
[HTML][HTML] UNRAVELLING THE INFLUENCE OF MEDIATING FACTORS ON THE RELATIONSHIP BETWEEN KNOWLEDGE AND DIFFICULTY IN CLINICAL …
FA Hegazy - Pakistan Journal of Rehabilitation, 2023 - ojs.zu.edu.pk
Background and Aims: This research aims to investigate the relationship between
knowledge (K) and difficulty of clinical practices (DCP) while exploring the potential …
knowledge (K) and difficulty of clinical practices (DCP) while exploring the potential …
[PDF][PDF] EXAMINING TAGLINE EFFICACY IN FMCG BRAND AWARENESS AND RECALL
VV Gaikwad, A Kumar - 2023 - academia.edu
This research paper examines the efficacy of taglines in enhancing brand awareness and
recall within the fast-moving consumer goods (FMCG) sector in India. Utilizing a quantitative …
recall within the fast-moving consumer goods (FMCG) sector in India. Utilizing a quantitative …