Voice mechanisms in organizations provide an opportunity for employees to have a say
about their work. As new digital mechanisms, such as social media (SM), are being …

Gamification has recently become a popular topic in marketing practice. It is perceived as
being a promising way to provide improved consumer experiences and to positively …

Social media use has become an indispensable part of knowledge work. Employees posting
work-related content on social media are considered credible sources of information and …

Despite the significant and increasing influence of social media on employees' work lives,
there is limited focus on employees' social media competencies from an employer branding …

Recent research reveals meaningful uses of digital marketing instruments, though without
addressing internal, organizational antecedents of a firm's social media performance …

This article explores the relationship between internal reputation management, HRM, and
employee voice. Drawing on qualitative data from 25 medium-size and large Norwegian …

The role of social media in the global society and economy has increased substantially over
the years across different populations, age groups, and contexts. Using social media can be …

Purpose To advance the theoretical understanding of employees' advocacy on social media,
this study aims to propose and test an integrative model that incorporates individual and …

This study focuses on employees' negative communication behaviors on anonymous social
media and explores the effects of organizational antecedents on reducing their motives …

This paper aims to explore the importance of SM in fostering employee wellbeing and
promoting through this relationship employee brand ambassadorship in new innovative …