E Suel, JW Polak - Transport Reviews, 2018 - Taylor & Francis
There is a large body of literature, spanning multiple disciplines, concerned with the relationship between traditional (physical) shopping and associated travel behaviour …
K Melis, K Campo, E Breugelmans, L Lamey - Journal of Retailing, 2015 - Elsevier
More and more grocery retailers are becoming multi-channel retailers, as they are opening an online alternative next to their traditional offline supermarkets. While the number of multi …
Many retailers believe that a majority of purchases are unplanned, so they spend heavily on in-store marketing to stimulate these types of purchases. At the same time, the effects of …
Mobile apps are becoming a go-to tactic for retailers because they offer the promise of highly convenient digital engagement. We hypothesize that two types of customers are best served …
Purpose–The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer‐firm dyad. Design/methodology/approach–The study …
K Campo, E Breugelmans - Journal of Interactive Marketing, 2015 - journals.sagepub.com
The large majority of online grocery shoppers are multichannel shoppers who keep visiting offline grocery stores to combine convenience advantages of online shopping with self …
N Yokoyama, N Azuma, W Kim - Journal of Retailing and Consumer …, 2022 - Elsevier
Customer perceptions of retail formats have become ambiguous with new value-added features of traditional retail formats. Hence, this paper proposes a framework for explaining …
K Melis, K Campo, L Lamey, E Breugelmans - Journal of Retailing, 2016 - Elsevier
A switch from single-to multichannel grocery shopping can affect consumers' purchase allocations. This study investigates whether and to what extent a consumer's decision to start …
E Breugelmans, K Campo - Journal of Retailing, 2016 - Elsevier
An important consideration for multi-channel grocery retailers is which promotion strategy to adopt across channels. The tendency of grocery buyers to keep visiting the offline store after …