Background: Medicalization has been a topic of discussion and research for over four
decades. It is a known concept to researchers from a broad range of disciplines …

In recent years there has been an increasing focus on the potential public health risks
attached to human enhancement drugs (HEDs). While much work has explored the use and …

Male baldness is physically benign though it is increasingly described as a “disease” based
on claims that it is profoundly distressing. The medicalization of baldness was assessed …

Men, Masculinities, and Aging introduces readers to the gendered nature of aging men's
lives. Edward H. Thompson, noted for his work on men and aging, explores the intersections …

Recently, there has been a sharp increase in advertising for the 'prescription-only'medicines
semaglutide and testosterone on social media platforms in the UK, along with the 'pharmacy …

Mental health is a matter of vital importance in today's society, with the news media reporting
on the topic on an almost daily basis. Despite this, the language associated with mental …

Commercial stock images are existing, artificially constructed visuals used by businesses
and media outlets to articulate certain values, assumptions and beliefs. Despite their …

Recently, there has been an explosion of interest in synthetic peptides hormones promoted
for wellbeing enhancement purposes, including BPC-157, TB-500 and CJC-1295. With …

In this study, we critically examine the ways in which a nationwide health promotion
campaign–the 2013 Diabetes UK/Tesco diabetes campaign, the largest of its kind in the UK …

This study investigates the multimodal strategies used in social marketing to emotionally
manipulate and persuade children and their parents to adopt healthier lifestyles. The UK …