In recent two decades, artificial neural networks have been extensively used in many
business applications. Despite the growing number of research papers, only few studies …

Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …

Machine learning techniques provide a remarkable tool for advancing scientific research,
and this area has significantly grown in the past few years. In particular, reinforcement …

In this paper, we explore applications in which a company interacts concurrently with many
customers. The company has an objective function, such as maximising revenue, customer …

As the number of research outputs in the field of AI in Marketing increased greatly in the past
20 years, a systematic review of the literature and its developmental process is essential to …

Deep reinforcement learning (DRL) has opened up many unprecedented opportunities in
revolutionizing the digital marketing field. In this study, we designed a DRL-based …

In this paper we propose a novel recurrent reinforcement learning approach for controllable
Markov chains that adjusts its policies according to a preprocessing and an actor-critic …

As stated by a mass marketing technique, the objective of market-based companies is to
maximize the product of targeted direct marketing campaigns, other than reaching prospects …

1Faculty of Software Engineering, University of Information Technology, Ho Chi Minh City,
Vietnam 2Faculty of Information Systems, University of Information Technology, Ho Chi Minh …

Use of Artificial Intelligence (AI) has skyrocketed in multiple fields, and the need to deploy AI
has never been higher before. One such field to deploy AI in is marketing as it is expected to …