In this article, we explore how digital marketers think about marketing in the age of Big Data
surveillance, automatic computational analyses, and algorithmic shaping of choice contexts …

Data and data management techniques increasingly permeate organizations and the
contexts in which they are embedded. We conduct an empirical investigation of Last. fm, an …

The aim of this paper is to describe and explain how smartphone apps, designed to assist
consumers in making informed ethical choices and greening their everyday practices …

Purpose–The aim of this paper is to use an innovation decision process to examine CRM
technology adoption in small to medium-sized enterprises and its intrinsic link to the nature …

The fundamental question we pose in this article is how should we understand marketing in
the age of increasingly integrated and networked customer databases? This article argues …

Within marketing and consumer behaviour research, museums have been generally
conceptualised as public consumption spaces where visitors benefit from a variety of …

In this research, we investigate whether quantified‐self (QS) technologies, based on
wearable technologies, enable individuals' empowerment or lead to their disempowerment …

In dem neuen Datenuniversum ist Platzmangel ein Fremdwort. Speicher-und
Bandbreitenkapazitäten nehmen beständig zu und ermöglichen den Austausch medialer …

Bringing together theories and concepts from brand management, consumer culture theory,
marketing, communications, and design, this book provides an understanding of how …

Purpose–The customer relationship management (CRM) technology adoption process in
small-and medium-sized enterprises (SMEs) is an under-researched area and the purpose …