The report suggests that consumers who score highly on the avoidance of similarity
dimension of consumers' need for uniqueness (CNFU) are less likely to engage in positive …

The public consumption pattern was a subject to change with the era development. Wherein,
the many demands to be able to avail goods or services without efforts to come transact …

Sosyal sermaye, toplumu oluşturan kişiler arasında önceden beri devam eden ilişkilerin
aslında maddi bir karşılığı olduğunu savunan bir kavram olarak literatürde yer almaktadır. Bu …

This study aims to empirically predict the relationship between social visibility of
consumption and word-of-mouth communication (e-WOM) and travel intention, with self …

Thisresearch examines the effect of social visibility of consumption onconsumer-brand
identity, word-of-mouth communication and repurchase intentionin a social identity. The …

Brand prominence refers to the brand markings (eg, company name, slogan, logo, sounds or
colors) that visually identify a company, its products or services (Truex, 2016). A relatively …

This chapter examines the effects of word-of-mouth motivations and culture on electronic
word-of-mouth behavior. This chapter also focuses on the effects of cultural values on …

Bu çalışmanın amacı, üniversite tercihlerinde algılanan dışsal prestijin öğrenci ödüllendirme
deneyimi üzerindeki etkisini belirlemek ve öğrenci ödüllendirme deneyiminin de kulaktan …

Bu çalışmanın amacı; tüketicilerin sahip oldukları otomobil markalarına yönelik
deneyimlerini belirlemek, bu deneyimlerin marka tatmini, bağlılığı, markaya yönelik tüketim …

Consumers are live in hyper choice era nowadays. Many brands and products are available
to be chosen in the market. Many options may improve the quality of human life. However …