Despite the growing scholars' attention towards green products, extant literature has so far
lacked a systematic effort to analyse green product attributes (along different phase of the …

This paper explores whether socio-demographics still have a role to play in profiling green
consumers. Following an interdisciplinary review of the literature, the second part of the …

Purpose Nowadays, understanding green consumers has become very critical given its
implications for marketers to understand and communicate green purchase patterns on the …

Effects of green brand on green purchase intention | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Effects of …

Purpose–Proposes a set of strategic options for green brand positioning, based either on
functional brand attributes or on emotional benefits. The aim of the study is to test the …

Purpose–Marketing managers routinely use purchase intentions data to make strategic
decisions concerning both new and existing products and the marketing programs that …

Purpose–The purpose of this paper is to analyse the impact of green marketing strategies on
consumer purchasing patterns in Mauritius. The present research also explores the …

Purpose–The purpose of this research was to examine the impact of various attitudes and
personality characteristics on environmentally‐friendly behaviors, from a locus of control …

Abstract According to Hallin (1995) and McCarty and Shrum (2001), people engage in
environmental behavior as a result of their desire to solve environmental problem, to …

Growing consumer interest in sustainable products and an increased emphasis on supply
chain relationships within the organic wine industry necessitate a more in-depth …