Crowdfunding has emerged as an attractive financing option for sustainable
entrepreneurship, where entrepreneurs must overcome considerable investor uncertainty in …

Purpose This study explores entrepreneurial decision-making in the equity crowdfunding
(ECF) context, and it aims to shed some light on the relationship among three aspects …

Internet finance is a financial mode combining traditional financial industry with Internet
technologies, which has become a crucial part of the financial field. Due to the rapid change …

Given the intense competition in the mobile payment market, researchers have been
exploring strategies to maintain brand equity and consumer loyalty. By considering the …

Crowdfunding is an alternative financing method that is different from traditional startup
financing. The purpose of this paper is to comprehensively analyze and identify all the …

The pricing strategy and decision-making investments of crowdfunding platforms are crucial
for crowdfunding. This study examines how crowdfunding platforms influence platform profits …

In reward-based crowdfunding, drawing on the consumption value theory, the reward
information provided by founders can help backers evaluate the value of products, which …

This research draws data from survey responses and actual transaction data to examine the
effect of primary motivations on funding behavior in reward-based crowdfunding platforms …

This study examines the impact of quality signals as proxied by third party recognition,
videos, photos, GIFs, online presence, and general disclosure; and signals of trust proxied …

Arousing funders' motives for crowdfunding participation is a challenge for every
entrepreneur. According to self-determination theory, crowdfunding involvement is driven by …