[PDF][PDF] Challenges of total customer experience (TCX): Measurement beyond touchpoints
CG Chatzopoulos, M Weber - management, 2018 - academia.edu
Customer Experience (CX) is an already known term and is usually measured at one or
more “touchpoints”, which are direct and indirect interactions between a customer and a …
more “touchpoints”, which are direct and indirect interactions between a customer and a …
The Influence of Personalization on Consumer Satisfaction: Trends and Challenges
JA Casaca, LP Miguel - Data-Driven Marketing for Strategic Success, 2024 - igi-global.com
In today's digital age, where consumers are inundated with a barrage of information and
choices, the ability to tailor marketing efforts to individual preferences has become a …
choices, the ability to tailor marketing efforts to individual preferences has become a …
Customer Experience Measurement: a Critical Review of Literature
PD Wagh, P Shahare - … Gestão Social e …, 2024 - rgsa.openaccesspublications.org
Objective: This research aims to explore the current customer experience measurement
metrices to find out merit and pitfalls in them based on a critical review of existing literature …
metrices to find out merit and pitfalls in them based on a critical review of existing literature …
Domain engineering for customer experience management
Customer experience management (CXM) denotes a set of practices, processes, and tools,
that aim at personalizing a customer's interactions with a company around the customer's …
that aim at personalizing a customer's interactions with a company around the customer's …
[HTML][HTML] Bridging the gap between customer experience management and mobile shopping
Objetivo–O objetivo desta pesquisa é estudar três sinais (reputação do funcionário, design
do site e segurança) da estrutura da gestão da experiência do cliente que podem motivar a …
do site e segurança) da estrutura da gestão da experiência do cliente que podem motivar a …
Modeling and personalising the customer journey: The case for case management
I Benzarti, H Mili… - 2021 IEEE 25th …, 2021 - ieeexplore.ieee.org
Customer experience management (CEM) denotes a set of practices, processes, and tools
that aim to personalise a customer's interactions with a company, throughout a purchasing …
that aim to personalise a customer's interactions with a company, throughout a purchasing …
Cxdev: A case study in domain engineering for customer experience management
Customer experience management (CXM) denotes a set of practices, processes, and tools,
that aim at personalizing a customer's interactions with a company around the customer's …
that aim at personalizing a customer's interactions with a company around the customer's …
A content based e-commerce recommendation approach under the veristic framework
I Benzarti, H Mili, A Paillard - Advances in E-Business Engineering for …, 2020 - Springer
A recommendation system is an automated tool that suggests an ordered list of appropriate
items to a user. In this paper, we propose a recommendation algorithm that takes into …
items to a user. In this paper, we propose a recommendation algorithm that takes into …
[HTML][HTML] Redução da distância entre a gestão da experiência do cliente e as compras com celular
Objetivo–O objetivo desta pesquisa é estudar três sinais (reputação do funcionário, design
do site e segurança) da estrutura da gestão da experiência do cliente que podem motivar a …
do site e segurança) da estrutura da gestão da experiência do cliente que podem motivar a …
Ontology-driven development framework for customer experience management applications
I Benzarti, H Mili - … JCCO Joint International Conference on ICT …, 2018 - ieeexplore.ieee.org
Customer experience management is the process of managing a customers' entire
experience with a product or a service according to the strategy and goals of the company …
experience with a product or a service according to the strategy and goals of the company …