[HTML][HTML] How to build a conscientious corporate brand together with business partners: A case study of Unilever
Although a few scholars have suggested that the strategic alignment of the corporate brand's
business partner network is essential to bring the corporate brand conscience to life, there …
business partner network is essential to bring the corporate brand conscience to life, there …
Brand value co-creation: field emergence, applications, measurement and future research directions
M Mingione, S Kristal - A research agenda for Brand Management …, 2023 - elgaronline.com
At the beginning of the third millennium the brand domain has dealt with an important new
phenomenon that shifts brand management and branding from a unilateral and …
phenomenon that shifts brand management and branding from a unilateral and …
Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers
Abstract In 2007, the European Commission introduced the term “dual career”(DC) to
indicate the specific challenges elite sportspersons face in combining a sports career with a …
indicate the specific challenges elite sportspersons face in combining a sports career with a …