This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

Adopting electric vehicles (EVs) is regarded as one of the leading solutions to environmental
issues. However, recent research on the promotion of EVs adoption focuses on perceptions …

The main goal of this study was to investigate the impact of four dimensions of technological
readiness on the adoption of autonomous vehicles (AVs): Discomfort, insecurity, optimism …

This study focused on sociological factors and consumer buying behaviour towards fashion
clothing. It was carried out to determine the effects of family, peer group, reference group …

The study investigates the impact of user-generated content (UGC) and micro-celebrity posts
on the online purchasing behavior of Generation Z on social networking sites. In addition …

The present study offers a window into college students' views of environmental
sustainability in a country that is one of the major oil producers in the world. College …

Standing out in the tourists' hotel booking process is important for hotels in today's
competitive environment. To effectively promote hotels, it is necessary to have a deeper …

Artificial intelligence (AI) has lured consumers to orchestrate their routine activities relying on
such technologies. Though AI-powered virtual assistants (AIVAs) have gained traction …

This study investigates the effect that social group influences have on the purchase intention
of premium alcohol by adapting the theory of planned behaviour. The moderating effect of …

Responsible consumption and production patterns have been defined as a stand-alone
Sustainable Development Goal, hence ensuring its achievement sits high on national and …