A review of website evaluation studies in the tourism and hospitality fields from 1996 to 2009

C Ip, R Law, HA Lee - International journal of tourism research, 2011 - Wiley Online Library
This paper reviews website evaluation studies in the tourism and hospitality fields published
between January 1996 and September 2009. A website evaluation framework that includes …

New directions for research on SME-eBusiness: insights from an analysis of journal articles from 2003-2006

C Parker, T Castleman - 2007 - dro.deakin.edu.au
Previous research which consolidates the growing body of academic literature on small and
medium enterprises (SMEs) and electronic business (eBusiness) has taken the form of meta …

Marketing technology for adoption by small business

P Alford, SJ Page - Social Media and Interactive Communications, 2018 - taylorfrancis.com
The adoption of technology for marketing is essential for the survival of small businesses
and yet little is understood about owner-manager practice in this area. This paper aims to …

A conceptualization of the determinants of small business website adoption: Setting the research agenda

G Simmons, GA Armstrong… - … Small Business Journal, 2008 - journals.sagepub.com
As evidence mounts on the importance of small businesses and the opportunities presented
by website adoption globally, it becomes important to understand the key issues that …

Adoption of digital marketing tools in independent businesses: experiences of restaurant entrepreneurs in India and United Kingdom

S Dabas, S Sharma, K Manaktola - Worldwide Hospitality and Tourism …, 2021 - emerald.com
Adoption of digital marketing tools in independent businesses: experiences of restaurant
entrepreneurs in India and United Kingdom | Emerald Insight Books and journals Case studies …

Water management accounting and the wine supply chain: Empirical evidence from Australia

KL Christ - The British Accounting Review, 2014 - Elsevier
Sustainable water management in the supply chain is critical to the long term viability of
wine producing organisations. Yet despite its potential importance as a link to convert good …

A typology of winery SME brand strategies with implications for sustainability communication and co-creation

M Dressler, I Paunovic - Sustainability, 2021 - mdpi.com
The article explores SME (Small and Medium Sized Enterprises) brand strategies as a
means to position and successfully engage in competitive markets. A derived typology of …

Website and social media usage: Implications for the further development of wine tourism, hospitality, and the wine sector

A Duarte Alonso, A Bressan, M O'Shea… - Tourism Planning & …, 2013 - Taylor & Francis
This study examines winery entrepreneurs' usage of websites and social media. Italian,
Spanish and “New World” wineries, the majority (84%) of them currently involved in wine …

Managing i‐branding to create brand equity

G Simmons, B Thomas, Y Truong - European Journal of Marketing, 2010 - emerald.com
Purpose–Given the emergent nature of i‐branding as an academic field of study and a lack
of applied research output, the aim of this paper is to explain how businesses manage i …

Website quality for SME wineries: measurement insights

BF Canziani, DHB Welsh - Journal of Hospitality and Tourism …, 2016 - emerald.com
Purpose The study aims to offer a general review of website evaluation, with particular
application to the winery tourism field. Automated website evaluation is explored as a …