Optimizing display advertising markets: Challenges and directions

N Korula, V Mirrokni, H Nazerzadeh - IEEE Internet Computing, 2015 - ieeexplore.ieee.org
Display advertising is the major source of revenue for service and content providers on the
Internet. Here, the authors explain the prevalent mechanisms for selling display advertising …

Consumer scores and price discrimination

A Bonatti, G Cisternas - The Review of Economic Studies, 2020 - academic.oup.com
We study the implications of aggregating consumers' purchase histories into scores that
proxy for unobserved willingness to pay. A long-lived consumer interacts with a sequence of …

Dynamic incentive-aware learning: Robust pricing in contextual auctions

N Golrezaei, A Javanmard… - Advances in Neural …, 2019 - proceedings.neurips.cc
Motivated by pricing in ad exchange markets, we consider the problem of robust learning of
reserve prices against strategic buyers in repeated contextual second-price auctions …

Learning in stackelberg games with non-myopic agents

N Haghtalab, T Lykouris, S Nietert, A Wei - Proceedings of the 23rd ACM …, 2022 - dl.acm.org
Stackelberg games are a canonical model for strategic principal-agent interactions.
Consider, for instance, a defense system that distributes its security resources across high …

Learning in repeated auctions

T Nedelec, C Calauzènes, N El Karoui… - … and Trends® in …, 2022 - nowpublishers.com
Online auctions are one of the most fundamental facets of the modern economy and power
an industry generating hundreds of billions of dollars a year in revenue. Auction theory has …

Online learning in repeated auctions

J Weed, V Perchet, P Rigollet - Conference on Learning …, 2016 - proceedings.mlr.press
Motivated by online advertising auctions, we consider repeated Vickrey auctions where
goods of unknown value are sold sequentially and bidders only learn (potentially noisy) …

Experimenting in equilibrium

S Wager, K Xu - Management Science, 2021 - pubsonline.informs.org
Classical approaches to experimental design assume that intervening on one unit does not
affect other units. There are many important settings, however, where this noninterference …

Learning product rankings robust to fake users

N Golrezaei, V Manshadi, J Schneider… - Proceedings of the 22nd …, 2021 - dl.acm.org
In many online platforms, customers' decisions are substantially influenced by product
rankings as most customers only examine a few top-ranked products. Concurrently, such …

[PDF][PDF] Fairness in the autobidding world with machine-learned advice

Y Deng, N Golrezaei, P Jaillet, JCN Liang… - arXiv preprint arXiv …, 2022 - mit.edu
The increasing availability of real-time data has fueled the prevalence of algorithmic bidding
(or autobidding) in online advertising markets, and has enabled online ad platforms to …

Learning to bid without knowing your value

Z Feng, C Podimata, V Syrgkanis - … of the 2018 ACM Conference on …, 2018 - dl.acm.org
We address online learning in complex auction settings, such as sponsored search
auctions, where the value of the bidder is unknown to her, evolving in an arbitrary manner …