The successful implementation of customer relationship management (CRM) is not easy and
seems to be a complex task. Almost about 70% of all CRM implementation projects fail to …

Purpose–The purpose of this paper is to develop a multi‐item scale for measuring the
customer relationship management effectiveness (CRME) in Indian retail banks and to …

In this paper we discuss the issues of effective use of information solutions of customer
relations management. The conceptual model is developed based on the Technology …

With the huge proliferation of Big Data, combined with the increasing demand for analytics-
driven decision-making, the data analytics and visualization (DAV) ecosystem is …

The purpose of this study is to determine the impact of customer relationship management
(CRM) components on customer loyalty of a firm. The three components of CRM in this study …

The study examines the effect of sales promotion and relationship marketing on customers'
retention in the telecommunication industry in Accra, Ghana. Convenience sampling …

The main aim of this research paper to provide a theoretical framework on critical success
factors for CRM implementation in the Iranian banking sector. Iran has one of the largest and …

The purpose of this paper is to determine the impact of customer relationship management
(CRM) components (customer knowledge, customer orientation, and technology capability) …

The article tried to develop a multi-item scale for analyzing CRM effectiveness (CRME) from
the customer perspective in the Indian stock broking context. The results revealed that …

As well as increasing the utilization of analytical CRM software over time, as you collect
more and more valuable data, you'll also gain more benefits over time by using analytical …