Purpose This paper entails a reflection on medical tourism services and guest experiences.
The purpose of this paper is to analyze how relationship marketing relates to other relevant …

O artigo atualiza a reflexão teórico-metodológica em comunicação para situar os
fenômenos do consumo e sua pertinência ao campo. A condição comunicativa da …

The truth is that competitivity has gained a strong growth in business, and it is important that
companies pay attention to the practice of their relational marketing strategies. Technology …

The article aims to compare the perceptions of three groups of stakeholders regarding the
relevance of specific attributes of service quality in fitness centres in Rio de Janeiro. The …

A survey focused on 34 specific attributes of service quality in fitness centres was applied to
657 fitness centre clients in the city of Rio de Janeiro, following a stratified sampling process …

The increased globalization and internationalization of business has highlighted the
importance of understanding the role of culture and the quality of relations in influencing the …

O presente artigo tem o objetivo de apresentar o conceito de embalagens est_éticas como
destacada e recente expressão de marcas de bens de consumo. Promove a discussão …

No decorrer dos últimos anos a forma de nós comunicamos e interagimos com os outros
sofreu diversas alterações, muito por influência dos inúmeros avanços tecnológicos e do …

The purpose of this study is to understand the international perception of Portugal, as well as
the strategies used by Portuguese companies to overcome any possible negative country-of …

The practice of healthcare management and medical tourism depends on successfully
informing potential patients about procedure options, service excellence, treatment facilities …