Extended reality technologies such as virtual reality, augmented reality, and mixed reality
represents a paradigm that enhances and supports industry 4.0 in diverse settings. To …

Digital media can have high potential for supporting learning processes. This assumption
also holds true for institutional informal learning places (IILP). However, there is no …

This review provides a comprehensive view of immersive technology in tourism by critically
analysing prior scholarly work. More specifically, it identifies the recent use of immersive …

Most cultural promotion and dissemination are nowadays performed through the digitization
of heritage sites and museums, a necessary requirement to meet the new needs of the …

This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …

Online virtual museum tours combine museum authority and an academic approach with the
diversity and interactivity of online resources; such tours have become an essential resource …

Purpose This study consolidates insights on the role of virtual reality (VR) and augmented
reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research …

Over the years, the various mediums available for storytelling have progressively expanded,
from spoken to written word, then to film, and now to Virtual Reality (VR) and Augmented …

Introduction: This study aims to comprehensively understand the existing literature on
immersive technology in museum exhibitions, focusing on virtual reality (VR), augmented …

Abstract Immersive technologies (Virtual, Augmented, and Mixed Reality) are widely used in
cultural heritage for communication, enhancing the visiting experience, and improving …