The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …

Purpose The academic background of tourism marketing dates back to the 1960s. There
had been a slight increase in its capacity until the early 1990s. However, since then, it has …

Purpose This study aims to analyze communication from the perspective of social marketing,
positive emotions, and the topics chosen by Spanish tourist destinations to show their …

Tourism is a worthy catalyst for development in emerging economies and supports growth in
most developing countries. Consequently, countries continuously strive to enhance tourism …

Purpose This study aims to map the conceptual structure and evolution of the recent
scientific literature published in marketing journals to identify the areas of interest and …

Purpose: The study focuses on exploration of knowledge for online booking systems and on
the views of local students-users concerning the booking rate based on these online …

In the tourism industry, the implementation of effective strategies to promote destinations is
considered of utmost importance. Taking advantage of social media, Destination …

Over the past few years, the incorporation of generative Artificial Intelligence (AI) techniques,
particularly the Retrieval-Augmented Generator (RAG) framework, has opened up …

Purpose This paper aims to empirically examine the impact of psychological factors (ie
privacy and intrusiveness concerns) on user intentions regarding artificial intelligence (AI) …

There has been an explosive interest in big data analytics among marketing academics.
Despite the growing scholarly interest, there has been a lack of effort in reviewing the past …