This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

This paper aims to review the current literature on entrepreneurial marketing and business
sustainability while explaining various scholars' views on the relationships between these …

When traditional marketing practices are unsuitable for small and medium enterprises,
entrepreneurs have to unlearn traditional principles and replace them with new innovative …

The frequency and ferocity of recent natural disasters have necessitated the urgency and
relevance of disaster-related research to mitigate risk and hasten recovery. While there is a …

This study seeks to establish entrepreneurial marketing (EM) as a key construct that
positively influences organizational performance. The authors review the evolution of the …

Purpose Certain small businesses do not possess the assets needed to implement a
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …

How are marketing capabilities developed in SMEs? Drawing upon the entrepreneurial
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …

EM is a strategic orientation that draws on seven elements: proactiveness, opportunity-focus,
risk-taking orientation, innovation orientation, customer satisfaction orientation, value …

This research introduces a new scale (ENMAR) for measuring entrepreneurial marketing
(EM). The interrelationships between EM, market orientation (MO), entrepreneurial …

Objective: Practices of traditional marketing cannot be fully applied to small and medium-
sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with …