Purpose Industry 4.0, the integrated digital process world in production, is an under
researched area. Especially for the wine industry, 4.0 theoretical base up to date is weak …

Purpose This work aims to offer a better understanding of the inevitable challenges related
to the digital transformation in the family-owned low-tech SMEs, examining the role assumed …

This study explores the strategic choices among wineries involved in wine tourism
experiences, including whether they rely on tradition, fully embrace innovation, or combine …

This study provides a systematic review of 76 relevant wine business studies published in
the last 30 years. Our meta-analysis investigates six commonly used variables to explain …

Purpose The purpose of this paper is twofold. First, the resource-based view (RBV) of the
firm is adopted to explore the most important resources among micro and small firms …

Wine tourism is 'visitation to vineyards, wineries, wine festivals, and wine shows for which
grape wine tasting and/or experiencing the attributes of a grape wine region are the prime …

Purpose The purpose of this study is to examine how micro and small craft brewery
operators perceive and operationalise innovation. Moreover, in adopting the theory of …

Purpose The purpose of this paper is to explore brand innovation practices in small and
medium enterprise (SME) wineries to found mid-range theory of brand innovation and to …

Purpose The purpose of this paper is to explore innovation among micro and small business
operators in Italy's wine industry. Moreover, in adopting the theory of innovation, the study …

The aim of this paper is to examine how wine firms implement their marketing strategies
based on the recognition of market opportunities by their Chief Executive Officers (CEOs) …