This chapter presents an overview of emotional and affective components in human factors
(HF) and human–computer interaction (HCI). First, the definitions of terminologies are …

Although industrial and product designers are keenly aware of the importance of design
aesthetics, they make aesthetic design decisions largely on the basis of their intuitive …

Generational theory posits that generational cohorts develop similar attitudes and beliefs.
Gen Y, Millennials, will become the largest customer segment for hotels worldwide. This …

The research paper purports to assess the antecedents that affect users' behavioral intention
to use wearable payment. Specifically, this empirical research examines the roles of …

This book discusses the most significant ways in which design has been applied to
sustainability challenges using an evolutionary perspective. It puts forward an innovation …

Explicating and specifying the origins of brand love, as well as how it affects consumer
behavior, establishes vital insights into how brand managers might reap favorable economic …

The goal of user experience design in industry is to improve customer satisfaction and
loyalty through the utility, ease of use, and pleasure provided in the interaction with a …

Visual aesthetics has been shown to critically affect a variety of constructs such as perceived
usability, satisfaction, and pleasure. Given the importance of visual aesthetics in human …

An experiment was conducted to test the relationships between users' perceptions of a
computerized system's beauty and usability. The experiment used a computerized …

Despite its centrality to human thought and practice, aesthetics has for the most part played
a petty role in human–computer interaction research. Increasingly, however, researchers …