Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …

The metaverse has the potential to extend the physical world using augmented and virtual
reality technologies allowing users to seamlessly interact within real and simulated …

Metaverse is the next disruptive technology that will impact society in the coming decades,
by enabling immersive experiences in both virtual and physical environments. Although still …

Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …

Since its launch, ChatGPT, an artificial intelligence chatbot developed by Open AI based on
the premises of generative pre-trained transformer autoregressive language models, has …

Augmented Reality (AR) has received increased attention over the last years, both from
managers and scholars alike. Various studies in the marketing discipline have tackled …

This study provides a systematic overview of innovation research strands revolving around
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …

Purpose Building on recent smart hospitality systematic reviews and extensive literature
analyses, this paper aims to explore recent developments, themes and issues within smart …

Artificial intelligence (AI) has received a great deal of attention in tourism and hospitality
(T&H) literature and practices. The authors of this study propose a bibliometric approach …

Generation Z is transforming tourism by demanding the cocreation of transformative
experiences. Cultural heritage professionals must comprehend the needs and desires of the …