This article investigates place marketing and strategic planning processes in the case of
Malta Island as a competitive tourist destination. The article focuses on the main ingredients …

The aim of this paper is to examine the relation between city/urban planning and city
marketing/branding procedures through the analysis of Strategic Place Marketing …

This chapter presents some key features of economic policy in the Greek economy within the
framework of the Economic Adjustment Program (EAP), as this was compiled by the …

During the last three years, COVID-19 has had a huge impact on both tourism and culture
globally. The function of every kind of cultural activity was inhibited due to curfews in all …

European regions and cities have been, especially during the last twenty years,
characterized by a plurality of efforts to define their vision, to construct their identity and to …

The role of city marketing has been increasingly important in Europe. Today it has become a
necessity with regard to the processes of global competition of cities, tourist attraction, urban …

During the last twenty years, especially the European cities/regions are characterised by a
plurality of efforts to define their vision, to construct their identity and to shape their images …

The role and the importance of the museums in the cultural and economic development of
cities are prominent. Marketing strategies could help museums to fulfill their mission and to …

This study investigates the inter-relationships among local museums, cultural tourism and
community development. The experience of Mamoiada, a Sardinian village where a …

The environment in which museums operate has changed a lot over the last decades
especially with the use of social media. Museums are changing, trying to be more visitor …