Feeling lucky: How framing the target product as a free gift enhances purchase intention

MW Liu, C Wei, L Yang, HT Keh - International Journal of Research in …, 2022 - Elsevier
The present research investigates how consumers respond to alternate premium promotion
framings that have equal value (eg,“buy a flash drive and get a free earphone” vs.“buy an …

A quantitative examination of half-belief in superstition.

A Caspi, E Shmuel, E Chajut - Journal of Individual Differences, 2024 - psycnet.apa.org
We examined the phenomenon of half-belief in superstitions by asking two samples of
participants (total N= 1,014) to report how much they practiced positive and negative …

Fatalism–Georgian cultural model

T Chkhaidze, D Chubinidze, E Gegenava - Prizren Social Science …, 2019 - ceeol.com
Fatalism—belief that all events are predetermined and therefore inevitable—have been
studied by researchers from different disciplines as it is a significant notion to explain various …

Superstition as Seen in Mark Twain's" The Adventures of Tom Sawyer"

IM Tulis, CN Wuntu, AC Mamentu - Journal of English Language …, 2023 - ejurnal.unima.ac.id
This research aims to find out how superstitions are revealed in The Adventures of Tom
Sawyer and how the impact of superstitions on the main character, by applying qualitative …

Познавательная функция примет

ОН Иванищева, Л Мэнцзе - Известия Волгоградского …, 2020 - cyberleninka.ru
Описывается специфика познавательной функции приметы как культурного феномена
в современной речевой русскоязычной практике. Дано представление о суеверных …

Superstitious beliefs and marketing appeals: how Brazilian brands use astrological content in their media

ÉMC Sobreira, FC Manosso - Intexto, 2024 - seer.ufrgs.br
Nos últimos anos, as superstições e suas características setornaram uma ferramenta para
as marcas atraírem consumidores para a compra de seus produtos. Esta pesquisa tem …

[HTML][HTML] Russian and Chinese Superstitions: the Dialog of Two Linguistic Cultures

T Petrova, T Yang - European Proceedings of Social …, 2020 - europeanproceedings.com
This study investigates the linguistic means of expressing superstitions in Russian and
Chinese cultures. The main task was to find out Russian and Chinese verbal sayings …

Developing a fengshui-based strategic decision-making model for Malaysia's property industry

CL Chua - 2022 - repository.uwtsd.ac.uk
In the property industry, stakes are high. The perfect condition of a reasonable time and
information for stakeholders to get a sense of confidence to make well-guided decisions is …

Overriding superstition-driven consumer decision making: the role of goal and decision task

JYC Huang - 2022 - wrap.warwick.ac.uk
The stream of literature on the impact of superstition on consumer decision making is
somewhat fragmented, lacking both a precise definition of superstition and a cohesive …