Online reviews of products and services are strategic tools for e-commerce platforms, as
they aid in consumers' pre-purchase decisions. Past research studies indicate online …

The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …

The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

While many reports predict huge growth potential for the mobile application (app) market,
little is known about user intention to purchase paid apps. This study amends the …

Social commerce has been gradually integrated into mobile coupon promotions. Although
the consumer behaviors of redeeming and sharing are crucial for the success of mobile …

The current study proposes a model to test whether online review valence and attributes
have an effect on credibility, and whether regulatory focus and subjective knowledge have …

This paper investigates the antecedents and consequences of electronic word of mouth
(eWOM) credibility using a meta-analysis technique. The extant literature provides …

Combined effects of valence and attributes of e-WOM on consumer judgment for message and
product: The moderating effect of brand community type | Emerald Insight Books and journals …

Participants in online consumer review (OCR) communications are complete strangers.
There is barely any research that has examined the relationship established between these …