Recent advancements in artificial intelligence (AI) and the emergence of AI‐based social
applications in the market have propelled research on the possibility of consumers …

Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for
marketers, little is understood about the sociopsychological motives that drive consumers to …

The COVID-19 pandemic has raised many problems in the education sector, one of which is
the increasing trend toward student loneliness owing to a lack of interpersonal connections …

Although social presence plays an essential role under general conditions, its role becomes
significant for societal protection during the quarantine period in epidemic outbreak. In this …

The popularity of social networking sites (SNSs) has drawn researchers' attention in recent
years, and a large amount of efforts have been made to explore the association between …

Artificial intelligence (AI) companiosns (eg, social machine agents, social robots) are
becoming increasingly available. Considering that AI companions can be beneficial for …

Celebrity endorsers and social media influencers for leveraging consumer advocacy and
relationship intentions – a multivariate mediation analysis | Emerald Insight Books and journals …

Purpose The perception of an inferior learning experience is the main challenge for online
learning, which leads to higher dropout rates in online courses. The purpose of this paper …

It is well known that the consistency of Internet celebrity affects consumers' purchase
intention, but there are few studies on the logic behind the influence. This study investigates …

The promotion of tourism experiences through Augmented Reality (AR) technology has
become a hot topic in current tourism research. Nevertheless, in heritage tourism research …