The rapid development of the social economy has considerably impacted the traditional
advertising industry. In terms of identifying and recommending advertisements, improving …

Globalisasi merupakan fenomena yang telah berdampak besar, khususnya telah
berdampak negatif terhadap kalangan kaum muda di Indonesia. Oleh karena itu, agama …

The research aimed to investigate the relationship between conformity and consumptive
behavior in female adolescents. It applied a quantitative method with ex-post facto design …

Kehadiran media sosial dapat menciptakan alienasi pada penggunanya. Sebaliknya,
alienasi dapat menjadi pemicu penggunaan media sosial yang berlebihan. Karena alienasi …

This study aims to analyze the role of digital financial literacy in mediating problem-based
learning in adolescents' consumption decision-making. The research method used a survey …

In the era of globalization and advances in information technology, social media plays a key
role in shaping the dynamics of people's daily lives. This phenomenon not only affects social …

DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY ON BRAND IMAGE: THE
MODERATING ROLE OF TOURISM MANAGEMENT AND ADVERTISEMENT Page 1 Corporate …

The Industrial Revolution 4.0 is a phenomenon that integrates cyber technology and
automation technology. To adapt to these changes, students must-have skills that machines …

This research aims to understand residents' efforts to live their daily lives and establish
social relationships with individuals of different religious beliefs, as well as to explore the …

Pada era globalisasi banyak perilaku negatif seperti perilaku konsumtif yang muncul karena
kemajuan teknologi dan kemudahan akses dalam membeli suatu barang. Tak terkecuali …