The purpose of this paper is to identify the degree to which the marketing discipline has
hitherto engaged with business model literature. The results of a systematic review of …

Linear demand systems and quasi-linear quadratic utility models are widely used in
industrial economics. We clarify the link between the two settings and explain their exact …

The concept of business models has reached global impact, both for company's competitive
success and in management science. Its application by authors from diverse areas has led …

This Chapter provides a survey of the economics literature on multi-sided platforms with
particular focus on competition policy issues, including market definition, mergers …

Many scholars argue that when incentivized by ad revenue, content providers are more
likely to tailor their content to attract “eyeballs,” and as a result, popular content may be …

In media markets, consumers spread their attention to several outlets, increasingly so as
consumption migrates online. The traditional framework for competition among media …

A variety of continuous-time differential functions have been developed to investigate
dynamic advertising problems in business and economics fields. Since major dynamic …

Advertising supported content sampling is ubiquitous in online markets for digital information
goods. Yet, little is known about the profit impact of sampling when it serves the dual …

This paper analyzes a two-sided market model in which platforms compete for advertisers
and users. Platforms are differentiated from the users' perspective but are homogenous for …

An increasingly common practice among media platforms is to provide premium content
versions with fewer or even no ads. This practice leads to an intriguing question: how should …