The logo is the most crucial element in corporate visual identity design, and there is a
growing of research and review literature on this subject. However, comprehensive literature …

Social media has become an important frontier in the sport sponsorship paradigm (Dees,
2011), offering brands a powerful mechanism to stimulate consumer engagement (Vale & …

ABSTRACT Research Question Current research increasingly takes a multi-actor-dominant
logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic …

Purpose This research study examines how changing the logo to one that depicts social
distancing impacts consumers' attitude toward the brand, attitude toward social distancing …

Las brechas sociales y el racismo sistemático y estructural, durante la última parte del siglo
XXI han dado pie a que se revisen, en la publicidad y en cualquier espacio social, las …

Purpose Product rebranding is increasingly popular, but brand managers are sceptical
about its implications on brand loyalty (BL). Given the limited empirical literature on the …

Exposure therapy for anxiety and related disorders is the psychological intervention with the
strongest support for its efficacy and effectiveness to date. Yet, it is the least used evidence …

ABSTRACT Rational/Purpose: In March 2020, the sports world came to a standstill as
COVID-19 spread across the globe. Sport fans were among the industry stakeholders most …

Despite its rapid growth and the forecast for its ubiquity, an academic investigation into
jersey sponsorship is still limited. More importantly, although jersey sponsors today create …

The interior design of hospitality settings is crucial for distinguishing a brand from its
competitors. Drawing on color marketing and brand personality theories, this paper posits …