Purpose Academic research on customer experience (CX) in the hospitality industry has
recently experienced vast growth as managers have increasingly focused on delivering …

Purpose Contemporary firms are increasingly focusing on enhancing the customer
experience (CX) to gain a sustainable competitive advantage. However, despite the rapid …

The purpose of this paper is to analyse customer experience (CX) in the fintech sector.
Fintech is a dynamic and innovative field that fully benefits from advances in information and …

Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

In the retail sector, it has become necessary for retailers to differentiate themselves using
new strategies, such as managing shopping experiences. The retailer can benefit from …

Purpose The purpose of this study is to identify the customer perceptions of social media
brand post characteristics that drive consumer engagement with the brand post …

Purpose The aim of this work is to provide a theoretical model that can help companies to
develop a unique approach to achieve both corporate environmental sustainability (CES) …

Online customer reviews, as customer experience sharing, contain multiple dimensions of
information that have rarely been systematically examined in prior research. Drawing from …

In this study, we investigate how website visual design affects users' experience, then their
subsequent attitudinal and behavioural outcomes towards the website. We investigate the …

Understanding customer experience with branded content on social media has become
critical as brands allocate a considerable budget to the creation and dissemination of …