[HTML][HTML] Integration of CSR into the Marketing Mix for the Sustainable Development of Companies: A View from the Position of Financial Risk Management
AS Kucharov, AA Sozinova, EG Popkova, NM Fomenko… - Risks, 2024 - mdpi.com
This paper is devoted to establishing the consequences of integrating CSR into the
marketing mix for financial risks in modern companies. Based on the international statistics …
marketing mix for financial risks in modern companies. Based on the international statistics …
Effective Marketing Strategies to Improve Sales Performance in the Manufacture Industry
EP Hapsari, FVP Pranoto, RM Surosa… - … on Decision Aid …, 2024 - ieeexplore.ieee.org
This study explores the impact of work experience, sales training, and customer relationship
on sales performance at PT YZX, a leading global manufacturer in the energy and …
on sales performance at PT YZX, a leading global manufacturer in the energy and …