The current understanding of the effect of the retail mix elements on customer engagement
is limited. This study aims to investigate these relationships using a case study of Thai …

Current understanding of the effect of co-creation in the context of a fitness center is limited.
This study aims to examine the factors influencing customer happiness in the fitness center …

This research aims to study the factors influencing customer retention of E-Marketplace
businesses by applying the SOR theory and the mediating effect by examining the …

This article explores the discoveries related to organizational legitimacy, focusing on its
three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a …

Tujuan dari penelitian ini adalah untuk menguji pengaruh viral marketing, perceived price,
dan product quality terhadap perceived intention. Serta menguji pengaruh purchase …