This research seeks to examine the interaction between customer value analytics (CVA) and
performance of SMEs through the Resource-Based View (RBV) theory's viewpoint. In this …

ML has gained such rapid momentum that it has now drastically shifted the strategies for
online marketing toward a much more personal, efficient, and data-driven approach. In this …

The contemporary tourism landscape is undergoing rapid digitization, necessitating a
nuanced comprehension of online user behavior to guide data-driven decision-making. This …

Tourism has been one of the most dynamically developing sectors of the world economy in
recent years, yet the emergence of the covid-19 virus crisis has led to a recession in the …

Aim/purpose–This paper aims at examining the value propositions of tourism marketing for
smartphone marketing and the value perceptions of tourists of using smartphone …

Companies conduct marketing research to generate customer insights. Marketing research
involves public policy and ethical issues. The objective of the study is to analyze such …

This survey paper presents a comprehensive analysis of predictive models for business
response in the hospitality industry, focusing on cafes and restaurants. Leveraging data from …

In today fast-paced economy, businesses are continuously searching for innovative new
ways to differentiate themselves from their rivals. The purpose of this study is to investigate …

The contemporary tourism industry is undergoing a transformative phase due to factors such
as increased global travel, improved infrastructure, and widespread adoption of digital …

Otel işletmelerinin Web 2.0 platformları üzerinden sahip olduğu kullanıcı tarafından
oluşturulan içerikler, tüketici memnuniyetini ve otellerin hizmet performansını gösteren …