C Kumar, T George - Cogent Business & Management, 2024 - Taylor & Francis
This study aims to provide a scientific and extensive review of behavioral intention studies in sports marketing research. Also, it informs directions for further studies that help in …
Y Cao, H Matsuoka - Leisure Studies, 2024 - Taylor & Francis
The goal of this study was to address the question:'What sport marketing research has been conducted on customer engagement on social media until now, and what could be future …
B Dwyer, SL Shapiro, J Drayer - International Journal of Sports …, 2024 - emerald.com
Purpose The purpose of this paper was (1) to examine the underexplored intersection of sports betting and favorite team loyalty, and (2) to assess differences in gambling behavior …
SA Balroo - Journal of Economics, Management and Trade, 2023 - library.go4manusub.com
Advertisement expenditures incurred by companies for advertising on social media is seen to be growing rapidly worldwide. Especially, In the middle eastern region where Saudi …
ABSTRACT Purpose/Rationale: As little research is done about TikTok in the field of sport events, the aim of this study is the analysis of video format characteristics and their influence …
Las redes sociales acercan al club a sus aficionados y seguidores y, por tanto, a sus clientes. Consecuencia de ello, este estudio pretende examinar las diferentes redes …
IHS Wangsa, S Sulastri… - Journal of …, 2024 - systems.enpress-publisher.com
Social media interactivity creates consumer's space of information seeking-sharing where its intensity could produce knowledge, creates new values and changes behavior. The aim of …
A Gächter, P Stegmann, G Lang - Communication & Sport, 2023 - journals.sagepub.com
With the rise of online media, the Uses and Gratifications approach has experienced a revival in general as well as in sports media research. However, most studies have not …
Las redes sociales acercan al club a sus aficionados y seguidores y, por tanto, a sus clientes. Consecuencia de ello, este estudio pretende examinar las diferentes redes …