Digitalization management, sports education, tourism and smart urban technologies are
crucial for urban energy systems and environmental sustainability. Environmental …

This study aims to provide a scientific and extensive review of behavioral intention studies in
sports marketing research. Also, it informs directions for further studies that help in …

The goal of this study was to address the question:'What sport marketing research has been
conducted on customer engagement on social media until now, and what could be future …

Purpose The purpose of this paper was (1) to examine the underexplored intersection of
sports betting and favorite team loyalty, and (2) to assess differences in gambling behavior …

Advertisement expenditures incurred by companies for advertising on social media is seen
to be growing rapidly worldwide. Especially, In the middle eastern region where Saudi …

ABSTRACT Purpose/Rationale: As little research is done about TikTok in the field of sport
events, the aim of this study is the analysis of video format characteristics and their influence …

Las redes sociales acercan al club a sus aficionados y seguidores y, por tanto, a sus
clientes. Consecuencia de ello, este estudio pretende examinar las diferentes redes …

Social media interactivity creates consumer's space of information seeking-sharing where its
intensity could produce knowledge, creates new values and changes behavior. The aim of …

With the rise of online media, the Uses and Gratifications approach has experienced a
revival in general as well as in sports media research. However, most studies have not …

Las redes sociales acercan al club a sus aficionados y seguidores y, por tanto, a sus
clientes. Consecuencia de ello, este estudio pretende examinar las diferentes redes …