Purpose This study aims to investigate the influence of personal factors on the buying behavior of consumers with the intentions of sales promotion in the fashion industry …
MR Miah, A Hossain, R Shikder, T Saha, M Neger - Heliyon, 2022 - cell.com
Background of the study Nowadays, the business pattern is changing globally. The business organization is influenced customers to purchase their necessary goods and services from …
The development of increasingly complex consumer needs and increasingly sharp market competition causes HONDA must be able to compete to show the benefits of its products …
I Ofosu-Boateng - International journal of trends in …, 2020 - academicjournalonline.org
The study examines the influence of consumer sales promotion on consumers‟ purchasing behaviour in retailing of consumer goods in Tema, Ghana. Convenience sampling …
This study aims to determine the effect of discounts on interest, selection, and satisfaction in the food and beverage ordering application service. In the current digital era, food and …
MA Khan, A Tanveer, SS Zubair - … and Management Review, 2021 - journals.pu.edu.pk
Rapidly changing market conditions and the competitiveness of market players is forcing the “all what you need one roof retail concept” businesses to look for various tactics to attract as …
The study constructed an integrated model of behavior towards shopping at retailers practicing sustainable grocery packaging (SGP) from the influences of intra-personal and …
The current understanding of the effect of the retail mix elements on customer engagement is limited. This study aims to investigate these relationships using a case study of Thai …
D Kumara, AT Putranto, S Syahria - Jurnal Bisnis Dan Kajian Strategi …, 2021 - jurnal.utu.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan baik secara parsial maupun simultan terhadap kepuasan konsumen. Variabel penelitian dibatasi …