a Study of Customer Preference, Customer Perceived Value, Sales Promotion, and Social Media Marketing Towards Purchase Decision of Sleeping Product in …

HADP Kuncoro, N Kusumawati - … INTERNATIONAL JOURNAL OF …, 2021 - gaexcellence.com
Sleep is a major factor for human physical and mental health and abnormality in a person's
sleep, this can cause sleep disturbances. The emergence of sleep disturbances makes …

Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry

FU Rehman, R Bin Md Yusoff… - Young …, 2017 - emerald.com
Purpose This study aims to investigate the influence of personal factors on the buying
behavior of consumers with the intentions of sales promotion in the fashion industry …

Evaluating the impact of social media on online shopping behavior during COVID-19 pandemic: A Bangladeshi consumers' perspectives

MR Miah, A Hossain, R Shikder, T Saha, M Neger - Heliyon, 2022 - cell.com
Background of the study Nowadays, the business pattern is changing globally. The business
organization is influenced customers to purchase their necessary goods and services from …

The model of product quality, promotion, price, and purchase decisions

ES Imaningsih, S Rohman - Jurnal Ekonomi, 2018 - ecojoin.org
The development of increasingly complex consumer needs and increasingly sharp market
competition causes HONDA must be able to compete to show the benefits of its products …

Influence of consumer sales promotion on consumers' purchasing behaviour of the retailing of consumer goods in Tema, Ghana

I Ofosu-Boateng - International journal of trends in …, 2020 - academicjournalonline.org
The study examines the influence of consumer sales promotion on consumers‟ purchasing
behaviour in retailing of consumer goods in Tema, Ghana. Convenience sampling …

The impact of discount appeal of food ordering application on consumer satisfaction in Southeast Asia

I Hasbi, S Syahputra, S Syarifuddin… - Journal of Eastern …, 2022 - ieeca.org
This study aims to determine the effect of discounts on interest, selection, and satisfaction in
the food and beverage ordering application service. In the current digital era, food and …

Impact of sales promotion on consumer buying behavior: a case of modern trade, Pakistan

MA Khan, A Tanveer, SS Zubair - … and Management Review, 2021 - journals.pu.edu.pk
Rapidly changing market conditions and the competitiveness of market players is forcing the
“all what you need one roof retail concept” businesses to look for various tactics to attract as …

Behavior towards shopping at retailers practicing sustainable grocery packaging: The influences of intra-personal and retailer-based contextual factors

DN Su, TH Duong, MTT Dinh… - Journal of Cleaner …, 2021 - Elsevier
The study constructed an integrated model of behavior towards shopping at retailers
practicing sustainable grocery packaging (SGP) from the influences of intra-personal and …

The role of retail mix elements in enhancing customer engagement: evidence from Thai fast-moving consumer goods retail sector

P Senachai, P Julagasigorn… - ABAC …, 2023 - assumptionjournal.au.edu
The current understanding of the effect of the retail mix elements on customer engagement
is limited. This study aims to investigate these relationships using a case study of Thai …

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Restoran Masakan Jepang En Dining

D Kumara, AT Putranto, S Syahria - Jurnal Bisnis Dan Kajian Strategi …, 2021 - jurnal.utu.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan baik
secara parsial maupun simultan terhadap kepuasan konsumen. Variabel penelitian dibatasi …