In sponsored search advertising (SSA), keywords serve as the basic unit of business model,
linking three stakeholders: consumers, advertisers and search engines. This paper presents …

With the rapid development of Internet, the views of the online video have increased
dramatically. Meanwhile, the corresponding online video advertising market showed a …

Online advertising is a large and rapidly growing business. The major players in the space,
namely advertisers, publishers, and ad exchanges, are developing increasingly …

While online advertising is one of the major sources of income for search engines, pumping
up the incomes from business advertisements while ensuring the user experience becomes …

Click-through rate (CTR) prediction is crucial for online sponsored search advertising.
Several successful CTR models have been adopted in the industry, including the …

Advertising wields the power to change the way we see and experience the world and how
we perceive those around us. Though marketing practices have long been characterized by …

Watching TV has become a side event rather than a deliberate pastime. Movie directors thus
struggle to find new ways to sustain the attention of their audience. Interactive movies …

Internet advertising, or E-Marketing, is an important marketing tool in today's on-line world.
This study focus on developing a framework for personalized Internet advertisement …

Wearing face masks is crucial in various environments, particularly where there is high
potential of viral transmission. Proper wearing of face masks always is important in hospitals …

The use of devices is becoming increasingly ubiquitous and the contexts of their users more
and more dynamic. This often leads to situations where one communication channel is …