The Ethics of Collaborating With Social Media Influencers: Influencers and Psychological Well-Being

R Singha, S Singha, VM Ruben, MS Natal… - … Perspectives on Social …, 2024 - igi-global.com
This study highlights the importance of placing influencers' psychological well-being as a top
priority in influencer marketing. In light of the growing influencers' impact on brand …

Navigating the Green Horizon: A Framework for Sustainable Management in Chaos and Complexity

S Singha - Chaos, Complexity, and Sustainability in Management, 2024 - igi-global.com
This chapter examines incorporating sustainability principles into management in the face of
disorder and complexity. This conceptual framework underscores the interdependence of …