Agritourism is emerging as a common solution to sustain agriculture-based communities
bereft of economic viability. Drawing from the intersecting literature of product country-of …

Purpose The purpose of this paper is two-fold: to expand the understanding of brand equity
for places (eg countries, regions or cities) and propose two frameworks to increase its value …

Purpose The country-of-origin effect (COO) has, as a research domain, suffered from several
theoretical and methodological problems and tendencies including an incomplete …

In the period that has become known as late capitalism, processes of commercialization are
continuously taking on new forms. These tendencies enact an influence on how people …

Purpose Until now, scholars have devoted insufficient attention to theories of place
reputation–at the city, region and country levels. Furthermore, the literature does suggest a …

A country's international recognition represents a significant aspect of its country branding
and destination branding. Therefore, the aim of this paper is to explore 'culture'as a …

This paper presents two points of discussion. Firstly, the paper contends that through the
efforts made by the city of Johannesburg (CoJ, the council) in branding, there is scope to …

We discuss the use of social media communication for place promotion and place branding
of entrepreneurial ecosystems (EEs). As places resting on the advantages of co-location for …

This paper proposes a new interpretation of place brand as a multilevel threshold public
good (MTPG) produced by the interaction of narratives from different geographical levels …

This study examines the perceptions of place brand developers when they are involved in
place brand development. This work is focused on three issues: brand identity, brand …