Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in …

ET Maziriri - Cogent Business & Management, 2020 - Taylor & Francis
This research aimed to assess the impact of green packaging and green advertising on
competitive advantage and business performance of manufacturing Small and Medium …

[PDF][PDF] Evaluation of government responses and measures on COVID-19 in the tourism sector: A case of tour guides in South Africa

JC Nyawo - African Journal of Hospitality, Tourism and Leisure, 2020 - researchgate.net
The aim of this paper was to explore and evaluate the support mechanisms or measures that
the South African government has put in place during the COVID-19 pandemic for tour …

The value that small business community partners place on a marketing-oriented service learning project.

R Duffett, D Cromhout, P Steenkamp - International Journal of Work-Integrated …, 2023 - ERIC
A majority of service learning (SL) studies focus on the student benefits and challenges,
whereas few consider the organization (community partner) viewpoint. This study examines …

The influence of a student-led advertising agency service-learning project on SMME client satisfaction: An expectancy–disconfirmation paradigm

R Duffett, D Cromhout - Education Sciences, 2022 - mdpi.com
The success of small, medium, and micro enterprises (SMMEs) is especially important for
increasing employment and economic growth that is sustainable in developing nations …

Selected key external factors influencing the success of rural small and medium enterprises in South Africa

LM Lekhanya, RB Mason - Journal of Enterprising Culture, 2014 - World Scientific
Small businesses are critical to improving economic development in rural areas of South
Africa. However, rural entrepreneurs are still faced with challenges and problems which …

Perceived satisfaction with a student-run agency service learning project: A client perspective

R Graeme Duffett… - Journal of Advertising …, 2022 - journals.sagepub.com
A number of marketing and marketing communication service learning (SL) projects/student-
run agencies (SRAs) are used to provide real clients with valuable services, resources …

[PDF][PDF] The significance of emerging technologies in promoting internationalization of rural SMEs in South Africa

LM Lekhanya - Mediterranean Journal of Social Sciences …, 2014 - pdfs.semanticscholar.org
Internationalization of rural SMEs can be able to assist in building of rural economic
development in the developing countries including South Africa. Because of their …

Modeling the influence of relationship marketing, green marketing and innovative marketing on the business performance of small, medium and micro enterprises …

ET Maziriri, E Chinomona - Journal of Economics and …, 2016 - ojs.amhinternational.com
Abstract Small, Medium and Micro Enterprises (SMMEs) are considered as economic
engines for many countries. In South Africa, the Small, Micro and Medium Enterprises …

Prospects and challenges for small-scale mining entrepreneurs in South Africa

Z Mkubukeli, RK Tengeh - 2016 - philpapers.org
Small-scale mining entrepreneurs are confronted with a variety of challenges during both
the start-up and growth phase of their businesses not only in South Africa, but all over the …

THE IMPACT OF STUDENT-RUN MARKETING AGENCY SERVICES ON SATISFACTION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM …

RG Duffett, DH Cromhout, T Edu - … in Business & Economics, 2023 - search.ebscohost.com
The inquiry investigates small and medium-sized enterprises'(SMEs) and
microenterprises'(MEs) client satisfaction with student-run marketing agencies'(SRMAs) …