To make scientific inferences about business phenomena, it may not be sufficient to
consider the real-world context of the business environment as statistically symmetrical (eg …

Purpose The purpose of this review paper is to address the need for mapping the thematic
structure of fuzzy-set qualitative comparative analysis (fsQCA) in the context of tourism and …

This study contributes to the extant literature by empirically investigating the influence of
Business-to-Business (B2B) firms' technology readiness on information technology …

Although substantial research has been conducted to understand the luxury brand
consumption at a global level, especially in the Western market, far less attention has been …

Since its inception, mobile commerce (m-commerce) has introduced many disruptive
changes to the business world via various types of m-commerce applications, which refer to …

Purpose In contrast to existing studies, this paper aims to propose that digital transformation
does not depend on a single condition; rather, it depends on the interaction between internal …

The traditional symmetrical methods may not be sufficient for effectively examining the
asymmetries that are evident in the real‐world complex consumption context in the form of …

One of the challenges researchers face in using an analytic method is to fully understand its
underlying logic and find ways to successfully incorporate it into the research process …

Purpose Organizational sustainability in the changing market requires adequate
management of resources and opportunities; thus, entrepreneurship and digitization have …

This article examines how environmental awareness, stakeholder pressure, circular
economy orientation and internal barriers influence circular economy practices in …