To better understand how big data interconnects firms and customers in promoting value co-
creation, we propose a theoretical framework of big data-based cooperative assets based …

Although research regarding supply chain collaboration has been increasing, studies
reviewing supply chain collaboration remains limited. This review paper categorises supply …

Essentials of MIS takes an in-depth look at how today's businesses use information
technologies and systems to achieve corporate objectives. Current real-world business …

When do social media users click on sponsored content or intend to visit the website at a
later time? A qualitative comparative analysis (QCA) using arguments based on herd theory …

Digital advertisements offer a full spectrum of behavioral customization for timing and
content capabilities. The existing research in display advertising has predominantly …

Leveraging omnichannel has become a new norm of strategic marketing in the retail
industry, with many vendors foregrounding the value of customers who wish to maximize …

Online targeting has been increasingly used to deliver ads to consumers. But discovering
how to target the most valuable web visitors and generate a high response rate is still a …

With the rapid development of e-commerce and related information technologies,
consumers' individual information can be accurately collected and analyzed according to …

On e-commerce platforms, consumers rely heavily on online reviews, sales volume, and
social media discussions to infer product quality. As a result, the past decade has witnessed …

Inappropriate management of information security of e-commerce websites exerts a
negative effect on consumers' purchase decisions because it may cause consumer data …