Tests the relevance of positioning within the domain of business marketing through the
application of a new typology of positioning strategies. The proposed typology is tested in a …

The purpose of this research is to examine the relative positioning of the 10 major US
airlines based on 15 attributes that measure actual airline performance on critical quality …

Hospitality Business Development analyses and evaluates the different aspects of business
growth routes and development processes in the international hospitality industry. It …

This study attempts to understand the position of the United States against its major non-
Asian competitors in Mainland Chinese tourists' minds. A multistep procedure of destination …

Competitive positioning has become an essential component of modern marketing
management. For a firm to target effective positions for its products and services, it needs to …

Rekindling the critical analysis of the adoption of generic commercial (for-profit)
management approaches in the non-profit context, Strategic Positioning in Voluntary and …

Purpose of this study was to investigate the effect of strategic positioning on organizational
performance of Independent Power Producers in Rwanda with a case study of selected …

Market positioning has long been recognized as a vital tool to confront competitive
pressures and improve organizational performance. Firms which position themselves within …

The purpose of this paper is to gain a deeper understanding of Ghana's tourism positioning
and whether a literature-derived positioning framework can further elaborate the latter …

Market positioning has long been recognized as a vital tool to confront competitive
pressures and improve organizational performance. Firms which position themselves within …