Social live streaming services are becoming increasingly popular worldwide, and viewers'
gifting behavior is critical to the success of the business model of these services. However …

With the growing proliferation of smart home assistants (SHAs), digital services are
increasingly pervading people's private households. Through their intrusive features, SHAs …

In 2009, the former BISE Editor-in-Chief Ulrich Buhl and his colleague Robert Winter
described what happened with the development of the concept of ''virtualization''from their …

Online communities have experienced burgeoning popularity over the last decade and have
become a key platform for users to share information and interests, and to engage in social …

Do consumers engage in a consumption activity with the primary motivation of publicizing it
on social media? We define such behavior as social media-centric consumption (SMCC) …

Research on online content diffusion is vast but has rarely examined contextual factors,
including the influence of online sharing mechanisms, such as social plugins (eg …

Rooted in theories of competitiveness and social comparison, we model the effects of users'
structural and trait competitiveness on their engagement and performance growth in an …

The objective of this article is to review current empirical literature on social capital, a term
that broadly refers to the valuable resources derived from interpersonal relations in social …

Marketers across industries appeal to consumers' need for uniqueness in their marketing
and product strategies. While there is an understanding of the many benefits of such a …

We analyze how Facebook use and students' social network positions within it relate to their
academic performance. We use a unique data set obtained from a survey of students' …