With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

This paper examines the development and application of agent-based modelling and
simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in …

Studies on the impact of eWOM can be classified into two categories (Pan 2014). First,
market-level analysis, where researchers focus on market-level parameters, such as product …

Background/purpose: This paper discusses the application of ABMS–agent-based
modelling and simulation in the analysis of customer behaviour on B2C e-commerce …

In order to better design sales strategy, air companies or travel agents would predict sales of
air tickets. In this paper, we propose an agent-based ticket sales simulator based on data …

The methods have been applied in order to achieve the aim and tasks of the study
presented in this article: systematiclogical analysis and synthesis. the authors of the article …

A paradigm shift from physical to e-commerce market demands a prudent marketing strategy
for online brands to survive in a vying environment. A newbie must be aware of challenges …

Sosyal ağ sitelerinin tüketicilerin günlük hayatının vazgeçilmez bir parçası haline gelmesi,
markaların tüketici bağlarını güçlendirmek için bu platformlarda temaslarını arttırmalarına …

Sosyal ag sitelerinin tüketcilerin günlük hayatnin vazgeçilmez bir parçasi haline gelmesi,
markalarin tüketci baglarini güçlendirmek için bu platormlarda temaslarini artrmalarina …

As social networks became an indispensable part of daily life, brands increased their contact
with consumers on these platforms in order to improve consumer engagement. As a result …