Redesigning Marketing Curriculum: The Art of Making Choices

MARKETING FOR HIGHER EDUCATION INSTITUTIONS: UNLEASHING THE POWER OF PART-TIME MARKETERS

S Marques, A Estima - EDULEARN22 Proceedings, 2022 - library.iated.org
The literature on marketing for HEIs is vast (e. g Marshall, 2018; Gibbs & Murphy, 2009;
Kaplan & Haelein, 2009; Nedbalová et al, 2014) however, the contribution of this work lies in …
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EXAMINING THE EVOLUTION OF MARKETING CURRICULA IN PORTUGAL–A LONGITUDINAL STUDY

A Estima, S Marques - ICERI2021 Proceedings, 2021 - library.iated.org
Due to its multidisciplinary nature and the diversity of roles that marketing professionals can
perform, the discussion around which curricular units should be included in marketing …
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