With the birth of the Internet, information and data can flow in both directions, and, after that,
it has spread to thousands of households. On this basis, e‐commerce was also born, and it …

Graduation Thesis analyses literature analysis, during which sales promotion tools are
analysed, their characteristics in e-commerce are presented, and a model for increasing …

Bu çalışmada, Türkiye İstatistik Kurumu'nun (TÜİK) 2023 yılında gerçekleştirdiği Hanehalkı
Bilişim Teknolojileri Kullanımı Araştırması (HBTKA) verileri kullanılarak, e-ticaret kullanım …

Marketing w wyszukiwarkach internetowych oraz mediach społecznościowych zaczyna
odgrywać coraz większą rolę w strategiach marketingowych stosowanych przez …

Studi ini menyoroti pengaruh kampanye pemasaran sosial, media sosial, dan Bandwagon
Effect terhadap niat beli millennial terkait produk fashion di TikTok. Memahami dinamika ini …

This paper illustrates the pivotal role of K-means clustering in shaping effective e-commerce
strategies by identifying customer segments with similar buying behaviors. This leads to …

This paper accents the importance of Heart Count human capital development process
comprises recruitment, retention and separation, and strategic agility on organizational …

The purpose of this study is to understand how social media characteristics, such as content
marketing, technology innovation, and customer engagement, influence small and medium …

Dharma Mitra Abadi is a leader in the DIY and Central Java regions which uses the best
branded tools, continues to maintain and develop the quality of its services. Committed with …

A study on the impact of the COVID-19 pandemic on consumer preferences in Indonesia
would likely examine how the pandemic has affected the buying habits, needs and behavior …