Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance: The mediating effect of sustainable competitive advantage
SD Elgarhy, M Abou-Shouk - International Journal of Contemporary …, 2023 - emerald.com
Purpose The purpose of this study is to examine the direct/indirect effects of sustainable
competitive advantage (SCA) antecedents (entrepreneurial orientation, marketing capability …
competitive advantage (SCA) antecedents (entrepreneurial orientation, marketing capability …
The influence of co-creation and subjective norms on customer loyalty: Customer satisfaction as a mediator
SD Elgarhy, M Abou-Shouk - … of Quality Assurance in Hospitality & …, 2024 - Taylor & Francis
This study aims to examine the associations between customer co-creation and subjective
norms and customer loyalty with a focus on the mediator effect of customer satisfaction …
norms and customer loyalty with a focus on the mediator effect of customer satisfaction …