[PDF][PDF] Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry
MH Asgari - Sports Business Journal, 2023 - journal.alzahra.ac.ir
Purpose: The purpose of the research was to analyze the role of documenting the co-
creation of customer brand value based on the perceived risk in the sportswear industry …
creation of customer brand value based on the perceived risk in the sportswear industry …
Presenting a Developed Model of the Causal Factors of Team Brand Experience and Sponsor Brand Experience
M Joorablou, F Tojari, B Divkan - Sociology of Education, 2020 - iase-jrn.ir
Purpose: Brand experience plays an important role in creating a competitive advantage for
the organization. Therefore, the aim of this study was to presenting a developed model of the …
the organization. Therefore, the aim of this study was to presenting a developed model of the …