Exploring panic buying as a situational response–the role of fear, media exposure and context-specific paranoia
M Nakić, M Koričan Lajtman… - International journal of …, 2024 - emerald.com
Purpose Drawing on prospect theory, terror management theory, and social influence
theories, this study explores the phenomenon of panic buying amid the COVID-19 …
theories, this study explores the phenomenon of panic buying amid the COVID-19 …
High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram
This article examines the impact of visual complexity (V-complexity)(high/low) on consumer
pleasure, arousal and purchase intention when exposed to food advertisements on …
pleasure, arousal and purchase intention when exposed to food advertisements on …
FROM CLICK TO CART: HOW SOCIAL MEDIA PLATFORMS AND ECONOMIC FACTORS SHAPE POSTGRADUATE STUDENTS'BUYING BEHAVIOUR IN KLANG …
K Kanapathipillai, FB Shamsudin, NAB Ahmad… - European Journal of …, 2024 - oapub.org
This research investigates the influence of social media platforms on the buying behaviour
of postgraduate students in the Klang Valley, Malaysia. More specifically, the investigation …
of postgraduate students in the Klang Valley, Malaysia. More specifically, the investigation …